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Couponing 101: “Types of Coupons”

Couponing 101: “Types of Coupons”

As you probably noticed in my last article, “Couponing 101: ‘The Scenario’”, there are several different types of coupons that you can use in conjunction with one another to create an optimal deal.

There are three main types of coupons:

Manufacturer’s Coupons are coupons issued by the manufacturer on its own products. They can be used regardless of where the product is sold. Here are the main places you can find these coupons:

  • Sunday paper inserts (with only a few exceptions, the coupons in the Sunday paper don’t vary much by region)
  • Online printables
  • Peelies  (Peel-able coupons found on product packaging)
  • Snail mail
  • Tearpads (found hanging on store shelf)
  • Coupon books found at stores
  • Catalinas

Store Coupons are coupons issued by individual stores or chains to promote certain products. Sometimes stores even offer coupons that can be used on any item, for example a “$5 off a $20 purchase” coupon. You can find these coupons here:

  • Sunday paper inserts
  • Store ads (found at store entrance or in the mail)
  • Catalinas
  • Snail Mail

e-Coupons are coupons that can be loaded onto your store club card. You do have a store club card, don’t you? You know, your “Safeway card” or “Kroger card”… (If you don’t have one, you should inquire about it next time you are at your local market – It is FREE and it can save you hundreds of dollars on your grocery bill.) Many people use these cards to get special store pricing but did you know that you can go online and add coupons directly to your store card? You can literally carry dozens of coupons with you at all times electronically, no organizing required. These coupons can be found on the following websites:

Now that you know the different types of coupons and where to find them, you’re probably asking yourself, “How many coupons do I need?  How do I know which ones I need? Do I really need to save all of the coupons I come across?” These questions will be answered in my next article, “Couponing 101: Getting Started”.

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until next time

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